Price Model Trend

Our mission is to help the world transition to a more fair and transparent business model - in the form of Usage-Based Pricing (UBP).

Customers and businesses alike are discovering that in addition to fairness and transparency, UBP drives the highest levels of revenue, customer adoption and satisfaction.

Founding Team

Amberflo was founded in 2020 by Puneet Gupta (ex.GM at AWS).

Our team was responsible for some of the original Metered, Usage-Based Cloud Services at AWS
that are used everyday by millions of customers worldwide.
CEO, Founder
Puneet served as a GM at Amazon Web Services (AWS) where his team built and launched two tier-1 services - Amazon CloudSearch and Amazon ElasticSearch. He also served as VP of Product Development at Oracle as part of the founding team that built the next generation Oracle Cloud Infrastructure where he led the metering and billing infrastructure teams. Puneet has over two decades of experience bringing new products to market with startups and high growth technology companies. He started his career as a software engineer.
Ofer served as Lead Software Engineer at Amazon Web Services (AWS) where his team developed and owned one of the most impactful services for Amazon, that of realtime monitoring of product selection and expansion. He also served in senior engineering roles at Stripe and Microsoft. Ofer has nearly two decades of hands-on software engineering experience building and operating large scale distributed computing architectures.

We are backed by world-class investors

Values and Leadership Principles

Inspired by our past experience and a vision for the future we are grounded in a set of core values that define who we are and how we operate.
Customer Obsession

Leaders work not just to satisfy customers but to delight customers. They come to work everyday to obsess over customers and earn their trust.

It’s Always Day 1

Leaders embrace trends as tailwinds. Unencumbered by status quo, they lean into the future knowing that yesterday’s "wow" quickly becomes today’s "ordinary". Leaders improve and invent before they have to.

Intellectual Generosity

Leaders proactively share knowledge and insights with colleagues. They are intellectually curious and know that intellectual curiosity only bears fruit with intellectual generosity.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. Leaders are vocally self-critical, even when doing so is awkward or embarrassing.

Write it Down

Our business is complex. We embrace narrative writing over bullet point presentations.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Disagree and Commit

Leaders respectfully speak up when they disagree, even when doing so is uncomfortable or exhausting. They do not compromise for the sake of social cohesion. However, once a decision is determined, they commit wholeheartedly.


Leaders are owners.
They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”
They think long term and don’t sacrifice long-term value for short-term results.