Thought Leadership

How uses Amberflo

Daniel Elman

March 18, 2022

Why selected Amberflo selected Amberflo to partner with to build its metering and billing infrastructure. The decoupled yet integrated design of the Metering and Billing Clouds was a key factor in selecting Amberflo, as the infrastructure enabled’s present-day monetization efforts from end to end, while also providing a true system of record for usage and consumption to inform future pricing and product development decisions. Additionally, the ability to define a custom currency, meter it in real-time, calculate cost-basis, and easily support prepaid credits via a draw-down wallet mechanism was a must-have for’s pricing and billing strategy.

Usage-Based Metering and Billing Platform

Altogether, the metering and billing infrastructure enabling’s usage-based monetization model was delivered to production in record time for’s public launch at SXSW.

Use Case allows users to create their own personal AI models trained on their unique memories, knowledge and experience in order to unlock their full creative potential. Users can seamlessly speak, write, upload or sync all their insights, ideas, inspirations and experiences to their private memory stacks. Trained on these unique memories, their AI can help them create by bringing together the right memories for a project or proactively reminding and inspiring them with information when they need it.

API Metering interfaces with several internal and 3rd party API based applications and systems and needed a standard metering and billing interface that can easily and accurately (deduping records, unique counts, and more..) meter API calls and enable a flexible, usage-based pricing model on top in real-time.

Free Tier and automatic conversion needed to implement a value-driven engagement strategy, based on a comprehensive free tier that allows users to leverage the full capability of the application and realize legitimate value. Users can continue on forever with the free tier, but by signing up for the second and third tiers, users benefit from continuous training of their AI models, get to share access to their AI with others and are able to monetize their AI.

Credits and Rewards

Keeping the credits and rewards accurate and ensuring equitable methods for the user was an important part of the overall user engagement experience and not just a billing or invoicing view. In order to implement and manage this tiered user engagement and monetization system properly, needed a system to capture reward events that would integrate with the billing system to guide users to the optimal pricing tier for their usage.

Payments Integration

As users graduate from free tier to paid, based on usage and consumption, at the point of conversion captures users payment information, and invoicing and billing is automatically turned on and presented to the user on-demand in real-time.

Usage, Cost, and Credits real-time Dashboard for users

  • Real-time rewards calculated with meters associated with AI models (inputs, execution time, and more…).
  • An integrated system for user rewards, credits tracking, billing plans, and in-app service items.
  • A reward currency that is tied to the future value of on-chain tokens.

Key Benefits and Outcomes achieved with Amberflo Platform

Partnering with Amberflo led to a number of key benefits and improvements for as it operationalized a metering and billing pipeline that would support usage-based pricing and drive rapid product adoption post-launch.

Rapid time-to-market

By partnering with Amberflo and implementing the Metering and Billing Clouds as a fully-managed service, saved hundreds of engineering hours and weeks of development effort that would have been spent building the necessary infrastructure internally. The Amberflo solution was integrated with’s stack seamlessly (using Amberflo SDKs), allowing it to have a system in place to enable its usage-based monetization model in time for the public launch of its product at South by Southwest (SXSW).

Increased Adoption and Growth

By leveraging Amberflo’s Cloud Metering and Pricing Billing Platform,’s internal teams across all key functions (product, engineering, sales, support, and finance) would anchor on utility and create value in the system -- as derived from user engagement. Amberflo’s platform provides key intelligence about user groups and behavior for helping them to discover and prioritize new product features and product roadmap leading to continuously driving innovation and improving customer engagement and satisfaction.

Superior User Experience

By leveraging Amberflo’s API-first and developer friendly Metering Cloud and Billing Cloud, was able to build exactly and precisely the product experience it envisioned where usage, credits, rewards, and usage and cost views are part of the user engaging and interactive with the product. The experience presents usage and costs in a completely immersive and non-disruptive way.

Significant Cost Savings

Beyond avoiding the internal build of a metering pipeline and billing infrastructure, by leveraging Amberflo as a fully-managed service, was able to focus its engineering and product resources (its most valuable asset) on its core products and services. estimates that it saved months of core engineering and product development time.

To experience and try live in production, visit:

Related Posts