Customer Obsession

Leaders work not just to satisfy customers but to delight customers. They come to work everyday to obsess over customers and earn their trust.

It’s Always Day 1

Leaders embrace trends as tailwinds. Unencumbered by status quo, they lean into the future knowing that yesterday’s "wow" quickly becomes today’s "ordinary". Leaders improve and invent before they have to.

Intellectual Generosity

Leaders proactively share knowledge and insights with colleagues. They are intellectually curious and know that intellectual curiosity only bears fruit with intellectual generosity.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. Leaders are vocally self-critical, even when doing so is awkward or embarrassing.

Write it Down

Our business is complex. We embrace narrative writing over bullet point presentations.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Disagree and Commit

Leaders respectfully speak up when they disagree, even when doing so is uncomfortable or exhausting. They do not compromise for the sake of social cohesion. However, once a decision is determined, they commit wholeheartedly.